A Call in for Change

Invest In People. Invest In Progress.

The Big Picture

Shaping a Just and Equitable Cannabis Industry for All

The cannabis sector is constantly evolving. The need to focus on and create vehicles that advance racial equity is more critical than ever to build an industry that works for all.

We help businesses and communities achieve healthy coexistence by training on and employing equitable practices that increase ROI and repair community harm.

The 5 Social Determinants of Cannabis (SDC)

Educating and Empowering
for Racial Equity in Cannabis

Our Mission

To educate and empower the cannabis industry to be racially equitable so businesses and communities can thrive.

Our Why

Racial equity has been under attack nationally and ideologically, in many sectors and has become a lower priority for many in the industry.

Many brands and funders have steered away from supporting equity out of fear of being “too political”. We know that the success and sustainability of the industry depends on the creation of diverse decision making tables and small businesses that are a part of the fabric of communities.

If you know it too we need your support.

Fostering Unity and Collaboration with Our Dedicated Partners

Reflections

Stories, Insights, and Advocacy for an Equitable Cannabis Industry

You Down With DEI?

By Frederika Easley, Executive Director of the Cannabis Impact Fund More often than not, hiring...

Shadow Banning

On June 13th I hosted a special episode on my podcast The People are Blunt...

From Criminalization to Capitalization

From Criminalization to Capitalization For decades, Black communities bore the brunt of cannabis criminalization. In...

Honoring Excellence in Racial Equity and Social Impact

Stay Connected

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Join Us in Creating a More Equitable Cannabis Industry!

Stay up to date on our latest thoughts and news.

Join Us in Creating a More Equitable Cannabis Industry!

Stay up to date on our latest thoughts and news.